If not going the subscription route, which I agree, could remove some of the playerbase, I think they could solve a lot of minor issues by implementing certain features behind a cosmetic shop “paywall”. Path Of Exile makes all of their money on their free game by doing this. I’ve got damn near 1000 hours into POE from when the alpha for it first started, and they’ve gotten hundreds out of me because I kept thinking “damn, I need another tab for my stash, better pony up and grab one” or “dang, this new armor skin looks awesome!” or “yeah, it would be cool if my sword dripped magma and my footprints were molten”, and then, me mixing and matching on top of that. It adds up.
I DO NOT want to see this game shortcut anything with a cash shop (xp boosters, auto-levellers, pay with dram or pay with real money, etc), so the Warframe route doesn’t appeal to me (though it does work in that game). But they have mentioned that isn’t the plan, so as long as they stick to their guns on that I’m cool with it.
The point is, short of gifting my friends vr headsets and gifting them orbus, I can’t really support the game in any other way and I want to be able to.