While cooking is cheap, Blizz also recognize that some players do enjoy collecting recipes, finding sometimes rare ingredients, and bringing a little something extra to the table(sorry) in groups. Rather than everyone arguing whether or not it’s fun, we could instead agree that some players enjoy it while others do not want to be forced to commit time to it when they feel it is a chore and go from there!!!
Make it easy to trade food - make the buffs small but still nice. Take the time component and whittle it down to make it more accessible to all players, including casuals.
That being said, I think the devs have a solid plan as it stands, and would prefer to see other things before we get cooking, which is similar to alchemy if you need to fill that crafting consumables urge!