The store needs a serious update. It’s an important source of revenue for the devs and a place of interest for many players, but it’s currently lacking in appeal. The goal should be to provide interesting products without creating a pay-to-win environment. Here’s a few product suggestions to be made available for purchase.
The most basic of purchasable products should be Dram. This simply creates a currency exchange and pay-to-win can be avoided here by keeping game-changing items out of the game store and npc merchant stores. Currently, Dram comes easily and it wouldn’t be a primary pick for most when visiting the store. This just means the product isn’t an absolute need but is available to those who want a bit more and are willing to obtain it with a quick purchase.
Customization and aesthetic options are a common interest to players and should absolutely be made available for purchase. Most of these materials should be found in the world while some should be unique to merchants at high Dram prices. These products can be armor skin and costume sets and pieces, weapon skins, capes, dyes, and plenty more. Temporary items should be in the store as seasons and holidays go by and be only available there for purchase with fiat money.
This concept will work much better if the option to lock an appearance feature is made available for all parts and is more obvious than the no-helmet feature that is currently tucked away in the settings. Just put a “lock appearance” or “lock skin” checkbox next to every relatable equip slot and lock that appearance in despite armor changes if the box is checked.
Crafting and cooking resources. These have to be priced with dram and be a considerable choice compared to farming them by hand. This should not be every possible resource the game provides, but only the common and uncommon basics in every category: plants, minerals, fish, etc. Additionally, resources that are uncommon and up in rarity should be put on a cycle that slides their rarity up and down throughout the year.
These additions and changes would improve the store and provide benefits to both the players and the devs. This would also innately turn more players into farmers, traders via auction and stall, and collectors without hurting those of us who just want to kill things.