Just requoting from back a while ago on how to keep people engaged (of course we knew this was coming… ).
this gem from chezil:
And one other comment with a recommended solution for that problem:
Unfortunately world pvp is largely dead already mainly because of this:
There are solutions that have been recommended to give people more motivation to get in to PvP a bit more:
Let’s sum up all these quotes with a TLDR:
Extrinsic motivation is low right now. Not many people are truly feeling those dopamine hits.
Getting highest rank is the only true extrinsic motivator for PvP
Because the player base is so small, nobody wants to run around in the world with PvP on as it is not worth the pain to get ganked (as I mentioned in a post a couple of times before, forcing PvErs to PvP is not a very good way to go). PvP resources and PvP has been monopolized already even if unintentionally because of this.
Some gear reward made for PvP will create a new strong extrinsic motivator transmogs, useful armor from drop tables or otherwise.
Here are my recommendations:
1) fill up the drop table gap with some PvE and PvP related items for overworld and battlegrounds rewards.
Essentially you will be drugging the whole community with dopamine if you added in some progressive rewards around that area (yay!):
2) Start adding progress bars for everything in the game. It has been stated and proven in the game psychology world that everyone loves progress bars. I personally have been part of teams which have built products that have had their sign up rate and stickiness increased by more than 100% MoM on a user base of 100k+ simply because we added several progression hooks such as progression bars: